Have you sat down and considered just how many search engine optimization tricks you’ve tried through the years? When SEO gurus were telling people to submit their sites to “SEO friendly” directories, how many directories did you submit your site to? Have you seen many of those directories today? When SEO gurus were telling people to write articles for syndication, how many articles did you write? Have you read any of those articles and clicked on the links? Where are the sites they were supposed to be helping?
Search engine optimization is not supposed to be the practice of following one trick after another. You should feel like a hamster trapped in a spinning wheel by now. First you’re supposed to hoard PageRank. Then you’re supposed to Sculpt PageRank. Now you’re supposed to Consolidate PageRank. If all these SEO gurus really know their stuff, why is they have to keep changing their tune? Don’t you want to find some consistent, reliable advice to follow, if you’re unsure of how to build your own search engine optimization success?
Reliable search engine optimization ideas are not that hard to find. In fact, many people follow the sound advice from SEO theory, which is the science of developing Web sites that participate in the Searchable Web EcoSystem. When you study SEO theory you learn that links are not the be-all, end-all of search engine optimization theory. Links come in the middle of the process, and there is so, so much more else to do.
Instead of trying to paint by the numbers in the Art of SEO, you should check out SEO Theory, which offers sound, time-tested advice from one of the leading professionals in the industry. Before you go out and try yet another “link building tactic”, take the time to browse the SEO link theory category and read the articles. They will tell you why so many SEO linking ideas are a waste of your time and energy.
The scientific analysis and explanation that underlies the principles of search engine optimization theory cuts through all the nonsense and cheap ideas you find the “professional” SEO community sharing. When you’re looking for help with your search traffic, remember that there is a light at the end of the tunnel. You will ask yourself what you ever saw in all those “link gurus” in the past.
